The Internet is full of great companies that failed to take charge of their reputation and ended up as road kill on the information superhighway.
You don’t have to be one of them. If you regularly watch what people are saying about your business online, you’ll have a chance to reply when things start going awry. Even better, if you’re participating with your online communities, you can head off any negative commentary before it goes anywhere.
Being part of the conversation ensures that you have a say in what happens, but don’t make it your personal soapbox. Online battles are never ‘won’ by the business, and a monumental backlash can occur faster than you can hit the Print Screen option!
Entrepreneur magazine recently published an article on the 7 deadly sins of reputation management — the ones businesses commit all of the time. Are you doing any of these? Knowing what the 7 deadly sins are is your first step to ensuring you don’t accidentally create a mountain out of a molehill.
We can help you discover what people are saying about you online, and strengthen your reputation. Give us a call to discover how!